Museum of Juventus Stadium, Turin
Juventus Museum in Turin is dedicated entirely to the football club of the same name. The place offers to discover the history of one of the oldest and distinguished Italian club. Also, this museum is considered to be one of the best and most advanced sports museums in the world. Everything here is set up in a particular way so that not only fans but also tourists would find the history of the most famous club in Italy interesting.
Museum’s history
In the late 20th century it was decided to build a new stadium for “the Old Lady” to play on. It was also the time when the idea to make club’s museum appeared. However, the realization of the idea was delayed because of the red tape. The construction process began in 2008 and ended in September 2011. Right after that, the museum project was funded with 15 million euros. The building was completed in next year’s spring and opened to the public on May 16, 2012, in the presence of Andrea Agnelli. In 2012 the museum was included into the Football Museum Federation. During next years its territory and exhibition space were expended and, as a result, more exhibitions were held. Then in 2014, a temporary exhibition that consisted of many exhibits from the museum was carried out in "FIAT Caffè" in Japan for Juventus’ fans.
Museum’s collection
The museum is pretty young and modern. It is also “green” as its needs are fulfilled with rainwater and solar power. The majority of exhibition halls have multimedia features. They take up 2014 square meters. The collection is housed on two floors, the first one has 8 rooms. Two of them are meant for temporary exhibitions and educational events. Other ones have different themes:
- Juventus’ scores. In this oval-shaped hall, you can watch all the goals the team scored during their games.
- Main hall. It is divided into two parts. The first one has the entire history of the club presented in sports and socially cultural context, this includes verbal and written data, audio material, official documents, memorabilia and mass media articles. The second part consists of stadium’s small-scale models, T-shirts of iconic players that took part in more than 300 games, holograms of famous coaches as well as content dedicated to Juventus’ avid fans. Here you can also find a silent gesture commemorating the victims that had fallen during the Heysel Stadium disaster.
- Temple of the trophies. This hall boasts multiple awards claimed by the Black and Whites: 33 championship titles of Serie A, 12 Italian Cups, 7 Italian Super Cups, 25 international championship titles including 2 Cup Winners' Cups.
- Sphere. This room is focused on Juventus’ members that played in the Italy national football team.
- Squad. The hall presents players of the first club team and all the people that had something to do with it. It also has an exact replica of Juventus’ locker room.
- “To the end…”. Players’ entire way from the locker room and to the stadium is replicated in virtual reality here.
Among these 400 exhibits there are those that stand out the most and are the most significant and valuable pieces for both the club and fans: a bench where Juventus was founded in 1897, lyrics for the first anthem created in 1915, sporting equipment that once belonged to the most important club’s members and things related to the finals of European tournaments. The museum also owns a huge archive which is set on five 103-inch multimedia tables and available in two languages. Thanks to the well-developed structure and popularity of this football club the museum can boast around 26000 visitors per month.
How to get
The museum is located pretty far from the city center, in the buildings of "Allianz Stadium," on Via Druento, 153/42. The Palace of Venaria and Dora Park can be found near it. There are also bus stops Stadio and Stadio Nord where you can catch buses 72, 72/, VE1, 3545, 3991.
Opening hours: from 10:30 till 19:00 on weekdays (except for Tuesday), till 19:30 on weekends. The ticket closes one hour before the closing time. Telephone: +39 329 222 9978.
Admission: full ticket costs 15 euros. People with disabilities, groups of more than 25 people, people over 65 and those between the ages of 6 and 16 can purchase a reduced one for 12 euros. Children under 6 are free of charge. The information is relevant for 2018.
